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Our Plan to Sell Your Home

The COLDWELL BANKER - Campbell Realtors marketing strategy has three parts:  Preparing the home for the market, pricing the home correctly, and effective promotion.

1) Preparation for the Market

In real estate, “first impressions are lasting impressions”.  It is a mistake to show your property to buyers and agents before it is ready to be seen.  I will advise you on the things you can do to maximize your net equity.

2) Pricing the home correctly 

It has been proven that over priced homes take longer to sell, and often sell for less than their maximum possible sale price.  There is a “correct” list price (range) for your home.

As homeowners, our natural inclination is to overprice our personal residence for two reasons: 


First, we know first hand all the benefits of our own property.


Second most of us have an emotional attachment to our home.  

Your biggest challenge as a home seller is to begin thinking of your home as a commodity.  It is going to be difficult, but make your best effort to be objective when looking at the broker price opinion report.  Your Campbell Realtors agent will help you correctly price your property.

3) Effective Promotion

COLDWELL BANKER - Campbell Realtors uses a combination of Traditional and Internet marketing techniques to create a level of exposure unequalled by our competitors.  

Many Traditional real estate marketing techniques are still in use and remain among the most effective methods in the industry.  COLDWELL BANKER - Campbell Realtors understands which of these Traditional methods are the most effective and how to use them to benefit our clients:


For Sale Sign


Color Brochure


Flyer Box on Sign


Open Houses


Direct Mail to Tenants


Direct Mail to the Neighborhood


Multiple Listing Service (up to 20 color still photographs)


Electronic Key Safe (restricted hours and/or owner control are available)


Broker Preview (1st Friday on the market – 10:30 am to 1:30 pm)


Flyer Delivery to Active Agents


Campbell Realtors Office Location.. 35,000 cars per day


Team Concept Customer Service

The Internet has transformed real estate marketing forever, and COLDWELL BANKER - Campbell Realtors has embraced the power of the Internet.  Your home will be featured on the below real estate web sites including color photographs, property details, and mapping:

       ColdwellBanker.com                        Trulia.com

        Realtor.com (Showcase Listing)       HomeSeekers.com

       MyHomeAdvisor/MSN.com        Homes.com

       OC Register Website                       LA Times Website

       CampbellRealtors.com                     All Realtor IDX Websites

CampbellRealtors.com is among the top real estate firms listed in google, yahoo, and many other search engines for the Downtown Huntington Beach, Huntington SeaCliff, Edwards Hill, and Huntington Harbour search terms.  We also come up near the top for many other coastal communities.  As a result, our website receives thousands of hits per month.  The strong web presence allows us to have a virtual open house at your home 24 hours per day, 365 days per year.  Even a full-page advertisement in the newspaper (which might cost $10,000) cannot come close to the power of our website.

Photos, Photos, Photos  -  COLDWELL BANKER - Campbell Realtors has a professional photographer on staff with top-of-the-line digital equipment.  We guarantee that your home will look its absolute best for every on-line viewer who sees the home.  COLDWELL BANKER - Campbell Realtors will upload the maximum number of color photographs allowed by the Realtor MLS service.  COLDWELL BANKER - Campbell Realtors has contracted with Realtor.com for Showcase Listings.  Our listings are enhanced and feature six photographs instead of just one.  Only about 20% of the listings on Realtor.com are enhanced showcase listings.

ColdwellBanker.com is the most visited national real estate brand website.  We have more unique visitors than anyone else (Nielson 2009).

CampbellRealtors.com defines state-of-the-art for real estate Internet marketing in Southern California.  Homebuyers keep coming back again and again to find useful real estate information.

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Last update: 04/13/2009